I’ve often described Search Engine Optimisation as the world’s newest profession. SEO strategists, those who really do know what they’re doing, often demand enormous fees from companies desperate to achieve high visibility on search engine results. Of course there is also a swarm of smaller businesses offering SEO services, often exaggerating their claims about the [...]
Welcome to the blog that gives you inside story to marketing your products and services in Australia.
I was dismayed a few weeks ago when I contacted a client because it was time to renew his domain name. He was utterly convinced he had already paid his renewal. I called in to have a look at the invoice… turned out it wasn’t an invoice at all. Domain Name Group had sent him [...]
We didn’t realise it back-when, but a decade or two ago the world of marketing was so much simpler. The internet has changed all that. But it’s not just the new plethora of marketing communications channels which has changed the world, it’s also about how consumer behaviour has been revolutionised. In the old days marketing [...]
Yesterday I had a phone call from a Sensis call centre in Melbourne. The genuinely friendly Aussie on the line was offering me an amazing opportunity to achieve top ranking every time someone searched for a marketing consultant on Google. I held my tongue between my teeth. I was of course itching to talk about [...]
In my last posting I mentioned the ‘usual suspects’ of the social media marketing revolution; of Facebook, LinkedIn, Twitter, You Tube and blogging. But there’s a much bigger landscape beyond the immediate playing field. Here are just some of the other players to watch: Foursquare Foursquare in Australia is still trailing many countries in adoption [...]
Platforms such as YouTube, WordPress and Twitter have made it easier and more affordable than ever for brands to create and distribute their own content, thereby becoming media companies in their own right. Brands are investing accordingly — whether they’re hiring editors, producers and social media managers, or expanding the roles of their existing teams [...]
The hype around social media marketing reminds me of the days of the dot-com boom and bust. Remember when it was cool to have a dot-com on the end of your business name? Remember the massive excitement about new technology which sent stockmarket prices into orbit? Remember the arguments about how the new paradigm was [...]
Today I received an email announcing the arrival of a new social media site which has been developed by News Ltd. And I’m completely mystified about how so much money can completely miss the point of Social Media. Described as “A new media brand that combines the power of word of mouth, social media and [...]
Compared to Brits who’ll stand in neatly ordered queues for little apparent reason, or Yanks who seem to hero worship their politicians, the Aussies are an unruly mob. Telling them what to do is a bit like herding cats. To an outsider this Aussie trait can take a lot of getting used to, but take [...]
Perhaps it’s one of the uglier sides of the Aussie character, this pleasure which so many Australians seem to derive from seeing highly successful people being brought low. I’ve noticed, though, this is seldom a fate suffered by elite sports stars, but can apply particularly to business people. Why is this? Seems to me the [...]
