Welcome to my personal blog about marketing and design. If you have a small or medium business you’d like to build through effective marketing, I’m hoping you’ll find this site useful. On these pages I’ll share some of the insights I’ve gained from many years working around the marketing and graphic design scene. If you [...]
Yesterday I had a phone call from a Sensis call centre in Melbourne. The genuinely friendly Aussie on the line was offering me an amazing opportunity to achieve top ranking every time someone searched for a marketing consultant on Google. I held my tongue between my teeth. I was of course itching to talk about [...]
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In my last posting I mentioned the ‘usual suspects’ of the social media marketing revolution; of Facebook, LinkedIn, Twitter, You Tube and blogging. But there’s a much bigger landscape beyond the immediate playing field. Here are just some of the other players to watch: Foursquare Foursquare in Australia is still trailing many countries in adoption [...]
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Platforms such as YouTube, WordPress and Twitter have made it easier and more affordable than ever for brands to create and distribute their own content, thereby becoming media companies in their own right. Brands are investing accordingly — whether they’re hiring editors, producers and social media managers, or expanding the roles of their existing teams [...]
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The hype around social media marketing reminds me of the days of the dot-com boom and bust. Remember when it was cool to have a dot-com on the end of your business name? Remember the massive excitement about new technology which sent stockmarket prices into orbit? Remember the arguments about how the new paradigm was [...]
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Today I received an email announcing the arrival of a new social media site which has been developed by News Ltd. And I’m completely mystified about how so much money can completely miss the point of Social Media. Described as “A new media brand that combines the power of word of mouth, social media and [...]
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Compared to Brits who’ll stand in neatly ordered queues for little apparent reason, or Yanks who seem to hero worship their politicians, the Aussies are an unruly mob. Telling them what to do is a bit like herding cats. To an outsider this Aussie trait can take a lot of getting used to, but take [...]
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Perhaps it’s one of the uglier sides of the Aussie character, this pleasure which so many Australians seem to derive from seeing highly successful people being brought low. I’ve noticed, though, this is seldom a fate suffered by elite sports stars, but can apply particularly to business people. Why is this? Seems to me the [...]
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An old Aussie saying goes; “the bigger the hat, the smaller the property”. Aussies really dislike show-offs. One of the first things I learned about the Australian way when I moved here many years ago is that you will never get away with being a snob in Australia. You’ll just end up lonely. This was [...]
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Along with politicians, marketing has evolved a language all of its own. A mode of communication loaded with hyperbole and exaggerated claims. It’s reached the point where we all use an inner filter to try to suss the truth. We EXPECT advertising to be exaggerated, so we discount the claims we hear by about ninety [...]
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During the course of running marketing research for a number of my professional clients I have encountered a recurring theme: People expressing a dislike for “marketing” and voicing apprehension that perhaps their accountant, lawyer, medical specialist or business coach was about to turn into something distasteful by marketing themselves. As a marketing guy I can [...]
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