Engaging a marketing consultant for your
business can help take you to the next level.
But how to choose the right one?

Here are five curly questions to ask:

1. What qualifies the consultant?
2. Is she a marketing "architect" or "builder"?
   
3. What's his background bias?
4. A marketing agency or an ad agency?
5. Up-to-date understanding of online strategy?

Visit again soon to see more entries
about the things Australians hate most
about marketing.

Mark Gibbs is a maketing strategist, business mentor and online communication specialist. His career has encompassed marketing management roles in leading organisations in the finance industry and not-for-profit sector. His clients operate in a wide spectrum of industry sectors and include retailers and professional service providers.

As the founder of MadLab: The Marketing And Design Laboratory, he is passionate about the current revolution in marketing which is shifting influence away from big-budget media and creating opportunities for SMEs to grow rapidly. A major focus is the latest developments in social media marketing and identifying ways to integrate new media with more traditional marketing communication channels..

Mark can be contacted on 0412 854 824