About Mark Gibbs

Mark Gibbs has broad experience as a marketing manager and graphic designer. He holds an MBA with a marketing specialisation. Mark runs a consultancy called MadLab: The Marketing And Design Laboratory. Based in Adelaide, he operates around Australia.

It’s time businesses had access to new Second Level Domains like .sa.au, .adelaide.au or even or even .shop.au

With the exponential growth of new Top Level Domains (TLDs) being released globally, it’s time for Australians to have access to a wider range of domains that end with au. Currently there are over 1,000 new TLDs working their way through the convoluted system managed by ICANN, the Internet Corporation for Assigned Names and Numbers. [...]

2014-11-05T20:38:10+00:00 By |

New Top Level Domain Names have arrived. The top 6 things marketing managers and business owners need to know about the coming internet overhaul.

The internet is currently having a major makeover. Thousands of new top level domain names, otherwise referred to as TLDs, are now being rolled out by  the governing body responsible for maintaining the functionalities of the Internet (ICANN) after years of talkfests and unfulfilled deadlines. These changes have important implications for online marketing and brand management, [...]

2014-11-05T20:39:12+00:00 By |

Online reputation management is the new reality

With the exponential rise of social media sites like Yelp, Trip Advisor and other review sites, not to mention the many online forums where people freely discuss perceived poor treatment from businesses, executives and business owners are suddenly finding themselves acutely vulnerable to negative comments online. This is a problem which is only going to [...]

2013-11-13T14:42:12+00:00 By |

The death of SEO

I've often described Search Engine Optimisation as the world's newest profession. SEO strategists, those who really do know what they're doing, often demand enormous fees from companies desperate to achieve high visibility on search engine results. Of course there is also a swarm of smaller businesses offering SEO services, often exaggerating their claims about the [...]

2012-08-27T07:00:47+00:00 By |

Beware of Domain Name Group: A legal scam

I was dismayed a few weeks ago when I contacted a client because it was time to renew his domain name. He was utterly convinced he had already paid his renewal. I called in to have a look at the invoice... turned out it wasn't an invoice at all. Domain Name Group had sent him [...]

2012-06-15T06:28:59+00:00 By |

The Zero Moment of Truth

We didn't realise it back-when, but a decade or two ago the world of marketing was so much simpler. The internet has changed all that. But it's not just the new plethora of marketing communications channels which has changed the world, it's also about how consumer behaviour has been revolutionised. In the old days marketing [...]

2012-05-03T15:23:37+00:00 By |

Social media trends to watch for

In my last posting I mentioned the ‘usual suspects’ of the social media marketing revolution; of Facebook, LinkedIn, Twitter, You Tube and blogging. But there’s a much bigger landscape beyond the immediate playing field. Here are just some of the other players to watch: Foursquare Foursquare in Australia is still trailing many countries in adoption [...]

2011-11-22T14:09:37+00:00 By |