It’s amazing the variety of people who call themselves a marketing consultant these days.
Appointing a marketing consultant is every bit as important as choosing the right employee for your business. Don't be afraid to probe a little and ask some tough questions.
Before rushing in to promote your product or service, you'd do well to consult a clear-thinking strategist; a ‘marketing architect’ who will help oversee and coordinate all your marketing activities.
If your marketing consultant hasn't stayed in touch with the massive technological revolution, your marketing strategy will be side-lined in the past.
What's the difference between marketing and advertising anyway?
There is one supreme though simple reason why professional service providers should focus on building a brand. In the text books it’s referred to as “brand equity”, in real English I’m talking about the value placed a brand. Whether you’re an insurance broker, financial planner, accountant, lawyer, plumber, builder or healthcare provider, you could be [...]
There’s another great lesson I learned from Craig Stubing which I’ve been mulling over. A couple of real golden nuggets for anybody looking to acquire new clients or customers, regardless of the business you’re in. Craig talks about initiating relationships with potential clients by giving them something of genuine value which meets the clients’ needs. [...]
I met a remarkable man today. Craig Stubing is a genuine sales consultant, not a sales person with ‘consultant’ on his card to make him sound more important. Craig consults to a variety of small businesses to help them out at the really pointy end of their marketing; their sales processes. Craig reminds me of [...]
There are two types of marketing strategies. You can make a big splash in the market. This is best achieved with a big budget and loads of creativity. Do it well and you’ll establish your brand by attracting attention and creating a memory that sticks in the minds of consumers for years and years. Remember [...]
Reading Richard Branson’s autobiography recently I have been particularly struck by his emphasis on having fun in his business pursuits. And why not? We can be so serious about this business of earning money, but the truth is we’ll all end up enjoying our lives a whole lot more if we mix in more fun [...]