A GP for marketing??

Visiting a surgeon to find a cure for your sore back could result in surgery. A physician will probably prescribe tablets, an acupuncturist will be sure that needles are the answer, a chiropractor will want to crack your bones and, yes, a podiatrist might suggest orthotics.
So perhaps it’s best to start with a general practitioner, someone who understands the alternatives and will refer you to the appropriate specialist.
It’s the same thing when it comes to promoting your business. An ad agency will likely sell you on a media campaign, an e-marketing agency will steer you away from traditional media towards online strategies, PR agencies will push you towards so-called free media  and, yes, graphic designers will want to kit you out with a new logo and a new range of brochures.
The advantage of working with general marketing practitioners like Mad Lab is that we know who’s good around town. If we can’t assemble the best team for your unique requirements, chances are we’ll point you in the right direction.

2010-10-12T04:01:02+00:00 By |

About the Author:

Mark Gibbs has broad experience as a marketing manager and graphic designer. He holds an MBA with a marketing specialisation. Mark runs a consultancy called MadLab: The Marketing And Design Laboratory. Based in Adelaide, he operates around Australia.

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