THE MAD BLOG

Marketing Agency or Ad Agency?

It’s rather confusing, isn’t it? Advertising agencies are usually pretty slick organisations with fabulous offices and lots of people to fuss over you. Marketing agencies often look like the poor cousin.

So who best to lead you on the road to glorious financial success?

Follow the money, my grand dad always used to say to me. How do ad agencies earn their financial rewards compared to marketing agencies? The biggest difference is media commissions.

Recent regulation in the finance industry means your financial planner is required to disclose the extent of the commissions they earn from the financial products they recommend to you. We’ve all learned to seek out the advisers who charge a fee for service to ensure unbiased advice. Of course there is no such requirement for the advertising industry.

2011-04-04T07:12:51+00:00 By |

About the Author:

Mark Gibbs has broad experience as a marketing manager and graphic designer. He holds an MBA with a marketing specialisation. Mark runs a consultancy called MadLab: The Marketing And Design Laboratory. Based in Adelaide, he operates around Australia.