What’s the bias?

Just because a person has strong opinions and calls themselves a marketing consultant doesn’t mean they’re really qualified to help you find successful strategies to sell your product or service. The economic downturn has resulted in a flood of less-than-qualified “consultants” hanging up a shingle.

Lately I’ve noticed a number of ex-media people calling themselves marketing consultants. But journos and writers or even media planners are unlikely to offer the breadth of experience you’ll need.

Events planners seem to be another breed. But even extensive experience as a project manager or organiser of the most corporate of events is hardly qualification for devising great marketing strategy.

In the interest of fair disclosure, I’ll reveal my background is in the creative side of the advertising industry as a creative director and graphic designer. I spent many years in the eighties and nineties working with advertising agencies and direct clients to build recognisable brands. Over the last decade I was employed as a marketing manager in a number of roles spanning several industries from finance to not-for-profit. Part time studies along the way earned me an MBA with a specialisation in Marketing Management.

2011-04-04T07:10:59+00:00 By |

About the Author:

Mark Gibbs has broad experience as a marketing manager and graphic designer. He holds an MBA with a marketing specialisation. Mark runs a consultancy called MadLab: The Marketing And Design Laboratory. Based in Adelaide, he operates around Australia.